I was introduced to the concept of Product Marketing a few years ago, when working for a fortune 500. Actually I was not introduced — my job title was just changed — from product manager to product marketing manager. My job itself did not change actually. Awkward but true.

My aha-moment came, when I was leading a product team in a truly product led Berlin startup. I met a Product Marketing Manager, who was the most eloquent and visionary co-worker I have ever had the pleasure to work with.

During this time I figured out how powerful the collaboration between…


Have you ever experienced yourself searching tons of sources for an answer to your current challenge? Do you know that feeling of being excited about all those awesome tools you read or hear about? But unfortunately you forget about the details as soon as you left the page or closed the book? You absorbed tons of knowledge and its all in your head but it doesn´t make sense anymore?

After your excitement was at the highest peak you fell into a black whole still having no idea where to start. So you start again. And again. And again. But you…


There is no classic entry point into product management. Only a few universities specialize in training product managers. Typically, product managers start their jobs after studying business administration, start as developers or designers and then switch to product management. Others develop from marketing into a product marketing position and from there into product management. Many roads lead to Rome and it is precisely this broad spectrum of previous experience that makes a product organization successful.

At the same time, this diversity also means that, product managers are difficult to compare. Everyone approaches the job in a different way. Every career…


What makes a good product manager? An insatiable hunger to create a customer journey full of Wow-Moments.

Recently I´ve got the great opportunity to work as interim Head of Recruiting. The reason was simple. In the company I worked for it wasn´t about titles, but about skills. In order to move towards a product led company one of the goals was to hire more people with product skills and product thinking. Thats why I was assigned to take over this role. It was a great learning journey and I would love to share some of my learnings with you.

As…


Originally I wanted to call the article Guidance for the Lazy Manager. But that sounds nasty and doesn’t really apply. It’s more about appreciative leadership. Luckily, autocratic leadership styles, which use a power structures to ensure that employees get their work done, lose their importance. Instead, companies are requiring more and more “coaching skills” for their managers.

However, very few of us are a certified coach and probably only have a vague idea of ​​what coaching actually means in a management context.

I myself have had the chance to lead small and large product teams in recent years. In this…


Did you ever try to hire outstanding talent in a short period of time? Did you succeed or did you fail? If you´re not Google, or Apple, or Amazon, I assume you have a similar experience like me — I personally failed quite often! I was getting almost no applications, the process took ages or the candidates I wanted to hire just rejected my offer.

I was looking for reasons. It was obvious — it is the others fault. My company is to small, not representative enough, salary range is not attractive and so on.

But actually I was wrong…


Do you know the colleagues who seem to easily get into conversation with anyone? Always have a story to tell? With which there is rarely an embarrassing silence? Then you very likely have someone in front of you who is more extroverted and who was practically born with a presence in the room.

Are you the taciturn type who eschews bathing in the crowd? Welcome to the club. Scientists estimate that 36–50% of the world’s people are introverted. So far so good. …


(german version here) I am in love with product management for over 12 years. At first I didn’t even realize that my role was that of a classic product manager. In the past 12 years I ran through several promotion processes and have moved into management positions in the product area by changing jobs. At the beginning of my career in particular, I often had no idea of ​​the skills that are expected of me in my role.

Questions like “What makes a good product manager?”, “What else do I have to learn in order to be promoted?”, “Why are…

Stephanie Leue

I love building products. My professional experience spans from startups to Fortune 500 company — from eCommerce — to Payment — to Tech.

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